Business Challenges
DragDrop experienced steady growth but wanted to attract larger customers. This project focused on identifying growth opportunities for DragDrop. The emphasis was on increasing the number of licences sold per customer and strategically applying a volume discount in the pricing model to promote upselling.
Results
Improved customer support
By responding immediately to (international) chat messages, prospects could experience the high level of our service. This gave customers the impression that their questions were taken seriously during office hours.
Increase in LTV (Revenue per customer)
The approachability and quick responses of the support team increased customer satisfaction, which had a positive impact on customer lifetime value. This was particularly evident among customers who wanted to downgrade (rather than cancel) or upgrade their subscription.
Applying a subscription up-sell strategy
Thanks to up-sell volume discounts, DragDrop succeeded in securing major international customers.